12:00 Uhr
Adidas & Runtastic: Running on data

4 years after its acquisition, adidas and Runtastic make a big leap to integrate their data and to strategically unite to focus on consumer obsession. Learn how Runtastic’s change towards a data-driven culture enables them to provide new use cases and next-level experiences for adidas customers.

 Christoph Ferrari, Head of Data Engineering & Data Science